61% of marketers have reported lead generation to be their #1 challenge. Here’s a visual we fetched from HubSpot:
A majority of medium, as well as large-sized businesses, generate not more than 5,000 qualified leads each month – the average stands at 1,877 per month.
Over 53% of marketers spend more than half of their marketing budget on lead generation. However, due to the lack of conversion-focused processes and systems in place, marketers and advertisers find it extremely difficult to boost their lead generation efforts.
And if you have been struggling with your lead generation efforts as well, you’re at the right place. This blog post lists down the four proven digital marketing hacks that will get you more high-quality leads.
We’re so excited to share these hacks with you.
Let’s dive straight into them.
These are the 4 of the Best Digital Marketing Hacks to Generate More High-Quality Leads
Incorporate these digital marketing lead generation hacks into your marketing strategy:
- Leverage the Power of Chatbots
- Build Value-Packed Lead Magnets
- Roll Out Cold Emails Strategically
- Embrace Video Marketing
Leverage the Power of Chatbots
Over 74% of consumers prefer chatbots when they’re looking for answers. At the same time, more than 50% of enterprises spend their top dollars on chatbots – even more than they spend on traditional app development.
According to a recent study, the global chatbot market value will reportedly cross $2.5 billion by 2028, signaling a 25% annual growth rate between now and 2028.
Let’s go back five or six years. Back then, everyone was talking about chatbots. It was supposed to be the next big thing. However, at that time, chatbots weren’t really that good. While some chatbots faced a hard time handling the nuances of how people speak, other chatbots such as Facebook’s “M” required a lot of human support.
The worst – Microsoft’s AI-chatbot “Tay” was shut down within 16 hours of its launch.
By now, the hype that used to revolve around chatbots a few years back has died down. However, with rapid technological advancements and the rise of chatbot platforms like Chatbots.com, ManyChat, Freshchat, and many more, businesses are finding it extremely easy to provide value-adding information to their customers and efficiently interacting with them, which allows them to collect more information without requiring human assistance.
Drift’s 2020 State of Conversational Marketing report indicates that the use of chatbots has grown by a gigantic 92% since 2019. And about 87% of consumers reported that they had a neutral or positive experience with chatbots.
By 2022, chatbots have been predicted to handle between 75-90% of all banking and healthcare queries.
The best thing about chatbots is that they help you deliver a great user experience to prospects and customers at different stages of their consumer journey.
From helping you deliver timely information to your audience to assisting them after-hours, chatbots can help you generate high-quality leads in a much more efficient manner.
Build Value-Packed Lead Magnets
According to the Content Marketing Institute, rolling out value-packed lead magnets is one of the best ways to secure B2B leads. This is further proven by 50% of marketers using lead magnets reporting higher conversion rates.
If you’re just getting started, you may not have a gigantic-sized budget for your marketing and advertising efforts. But – I can’t stress this enough – when it comes to lead generation, lead magnets can help you not only generate high-quality leads but also position yourself as an industry expert and establish a dominant online presence.
Upon strategic implementation, a lead magnet will definitely pay off in the long run. A lead magnet can be anything:
- eBook
- Whitepaper
- Infographic
- Webinar
But while producing a lead magnet – and it doesn’t matter if you are offering an eBook or a webinar or any other form of content piece – you need to make sure that it’s packed with actual value.
One of the big mistakes most businesses make is creating lead magnets just for the sake of it – or just because everyone is doing it.
But here’s a scenario – let’s say you are planning to kickstart your Amazon seller venture. During your initial stages, you may have many questions like:
- How to grow my Amazon business?
- What are Amazon seller fees?
- How to run Amazon Sponsored ads?
And more!
As an advertising business, it makes sense for us to build an actionable lead magnet revolving around Amazon PPC. But if we are building it, we’ll do it right. Packing our lead magnet with common tips and tricks that you may find on the internet won’t help us deliver value.
Instead, we’ll build a highly actionable guide that will help us deliver actual value. Our lead magnet will be packed with steps you need to follow, some outstanding strategies that we personally apply, some of the best examples for inspiration, and much more.
That’s how we will be able to generate high-quality leads the right way.
And you should do the same.
From start to finish, your lead magnet should be something that makes your audience share their personal information with you. And at the same time, it should be so actionable that your prospects think of you as an industry expert, making them book a call with you or purchasing your product straight away.
Also, we’d advise you to promote this lead magnet via Facebook, Google, and LinkedIn Ads. And when your audience clicks through these ads, you need to make sure that they are being redirected to a brilliant landing page – where you’re offering your lead magnet.
Roll Out Cold Emails Strategically
While most marketers and businesses claim cold email rollout to be an ineffective digital marketing lead generation tactic, the truth is that they are not doing it right.
In a nutshell, cold emails are emails rolled out to cold leads or people who don’t have any kind of relationship with your business – yet.
While the average cold email response rate stands at a mere 1%, upon building a fool-proof strategy, conducting thorough research, hyper-personalizing your cold emails, delivering value, and focusing on your audience’s pain points and implementing it strategically, you can skyrocket your cold email open and click-through rate.
Here’s an example of a horrible cold email:
From the copy to the pitch, this cold email sucks. While the cold email template indicates that the company is looking forward to personalizing the email with the recipient’s name, it’s hyper-focused on the company and its services.
The truth is – nobody cares who Jennifer is. And they don’t really care about what your company has to offer.
People want their problems to go away. They want a quick solution. And if your cold email subject line focuses on their problems, you’ll witness a boost in the open rate. At the same time, to boost your click-through rate, you need to have the right hook and promise to deliver the solution in an efficient manner.
The cold email should not be all about you. At the same time, it shouldn’t be too long – if it’s too long, you’ll find your audience getting bored real soon.
Here’s an example of a good cold email:
This cold email is just brilliant. From start to finish, the copy is just perfect. Here, you’ll find that it’s not another one of the cold emails forwarded by a company – instead, a real person is doing it.
Also, the sender has nailed the personalization efforts. At the same time, the sender has created a great balance at focusing on his audience’s pain points and sharing how his company can help the recipients.
While this may not be the best cold email ever, the truth is – cold emails work – when planned and implemented strategically.
Embrace Video Marketing
“If a picture is worth a thousand words,
imagine what a video would be.”
– Anonymous
83% of video marketers claim video to be the best lead generation tool for their business. At the same time:
- 89% have reported that video helped them generate a higher ROI.
- 87% revealed that video helped them boost their website traffic.
- 80% have claimed that video helped them directly increase their sales.
According to Aberdeen research, video marketers get 66% more qualified leads each year.
46% of users act after watching a video ad. Video marketing, when done right, can help you catch your audience’s attention and at the same time make them take the desired action.
For example, if you run a B2B SaaS business looking forward to expanding your reach and generating more leads, you can craft a high-quality video revolving around your brand or your audience’s pain points.
And if you are able to convey that your product can revolutionize their lives and help them solve their problems, they’ll click-through and head over to your website – maybe the landing page, pricing section, or any page of your choice.
When you redirect your audience to your website, make sure that it’s action-packed with easy-to-load engaging videos that will help you show off your product’s features in an enticing manner.
Strategically placed videos on landing pages can help you boost your conversion rates. Not only will you be generating more high-quality leads, but you’ll also see your conversion rate skyrocketing.
It’s Lead Generation Time!
At Market Connect, we personally use these hacks to deliver stellar experiences to our users at different stages of their journey. From discovery to lead generation to retention, we have a conversion-focused sales funnel in place – and its pillars have been built around these four digital marketing lead generation hacks.
And you can build a rock-solid foundation for your business by incorporating these hacks into your marketing strategy.
Don’t wait around!
Kickstart your high-quality lead generation journey today.
