LinkedIn is an obviously significant medium for information distribution. LinkedIn is used by 94% of B2B marketers as a content distribution platform, compared to 89% on Twitter, 77% on Facebook, and 77% on YouTube.
While you may use LinkedIn advertising to target your audience and increase exposure, you can also post content on your page to raise brand recognition or disseminate information about a new product or service.
LinkedIn has a large audience that expects business-related material, making it an excellent place to provide corporate information. In fact, it’s the most popular advertising channel for B2B marketers, surpassing Facebook and Twitter.
Checkout our top picks for LinkedIn Ads leading the pack.
#1 Dell EMC
Highlights
- Humorous use of the #ThrowbackThursday hashtag
- Shares company history in a relatable way to grow customer loyalty
#2 Tableau Software
Highlights
- Shares news of the company’s positive work in the community
- Uses a specific figure to quantify their commitment
#3 Adobe
Highlights
- Hookers readers with a question in the first line
- Topic is interesting relevant and has a positive social impact
#4 JetBlue Airways
Highlights
- Promotion has a deadline to increase scarcity
- Text and background are contrasting to make the message pop
#5 Toptal
Highlights
- Not pushy with a promotion, but rather discusses an interesting topic
#6 Visa
Highlights
- Topic is interesting relevant and has a positive social impact
- Shares news of the company’s positive work in the community
#7 WeWork
Highlights
- Gets to the point with concise language
- Clean and welcoming picture
#8 HelloFresh
Highlights
- Republishes an article from a news source
- Eye catching visuals with a minimalist design
