8 Tools to Spy on your Paid Search Competitors

You could believe that by glancing at the Google search results, you can figure out who your top rivals are. But what about those who are making a fortune on the Facebook ad network or the Display network?

Perhaps you spend $40,000 per month on Google Search, but they spend $80,000 per month on Google Display alone.

If that’s the case, you’re probably more interested in learning how they do it compared to your search competitors who are bidding on the same terms, right?

Use these tools to go behind the scenes and find new ways to amplify your marketing.

#1 Google Ads Account

There’s a report called Auction Insights on your company’s Google Ads account. From the account level, this will show you all of your rivals through a list of current domains bidding on the same keywords as you.

#2 SpyFu

Find keywords your competitor is bidding on that you’re not.

#3 SEMrush

SEMrush offers a feature that allows you to track competition keywords. Find out the keywords your rivals are bidding on, as well as information on Product Listing Ads (PLAs) and YouTube.

#4 Ahrefs

Ahrefs is a tool used by marketing teams and PPC firms to track rankings and check the amount of backlinks going to their rivals.

Find out which keywords are receiving bids, how rivals’ advertisements appear, what landing pages they utilize, and more.

#5 What Runs Where

Find your competitors individually-targeted placements and best performing image and text ads.

#6 AdBeat

Uncover how much your competitors are spending on media buying platforms.

#7 Follow

When you’re on a competitor’s page, use Follow’s Chrome or Firefox plugin to receive competitive intelligence. Their value proposition is as follows: Research that used to take hours may now be completed in seconds.

#8 Google’s GCLID Parameters

Make sure your Final URLs and other PPC channels have Google’s GCLID parameters. When you get your data back, you’ll compare it to raw PPC statistics to see which PPC campaigns provide the highest-quality results.

Increase the funding for those.